Last edited by Kazrak
Sunday, August 2, 2020 | History

5 edition of Advertising principles found in the catalog.

Advertising principles

choice, challenge, change

by Bruce G. Vanden Bergh

  • 379 Want to read
  • 10 Currently reading

Published by NTC Business Books in Lincolnwood, Ill .
Written in English

    Subjects:
  • Advertising.

  • Edition Notes

    Includes bibliographical references (p. 543-550) and indexes.

    StatementBruce G. Vanden Bergh, Helen Katz.
    ContributionsKatz, Helen E.
    Classifications
    LC ClassificationsHF5823 .V28 1999
    The Physical Object
    Paginationxxii, 582 p. :
    Number of Pages582
    ID Numbers
    Open LibraryOL86334M
    ISBN 100844229903
    LC Control Number99193789
    OCLC/WorldCa39019232

      "A complete and well-organized textbook on advertising"—Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for Ideal for use as an introductory textbook, the book Cited by: 2. It provides principles that were developed from nearly half a century of research on direct-response advertising. Unfortunately, the book does not provide details on the experiments. *Cialdini, Robert B. (), Influence: Science and Practice.

    COMM PRINCIPLES OF ADVERTISING (). Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media. Skills: R (Course Type T.) REQUIRED TEXT/MATERIALS. Contemporary Advertising and Integrated Marketing Communication, by Arens, Weigold, Arens, 13 edition. Principles of Marketing by Tanner & Raymond articulates the core principles of marketing with accuracy and precision. There is a tight linkage (typically through use of web links) to established definitions (e.g., AMA) and conceptual frameworks (e.g., Product and Market Entry strategies) that have come to reflect the established body of 4/5(14).

    Buy Advertising: Principles and Practice by William Wells online at Alibris. We have new and used copies available, in 11 editions - starting at $ Shop now. A book reviewer would be permitted to quote passages from a book in a newspaper column as part of an examination of the book. News reporting: Summarizing an address or article, with brief quotations, in a news report constitutes fair use.


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